Tag Archives: Advertising

It is surprising how many business owners, CEOs, marketers, and start-up founders I talk to that do not know what the cost of a new customer is. Customer Acquisition Cost should be the genesis of every new customer oriented marketing effort you do. Just the knowledge of the existence of Customer Acquisition Cost can start shifting marketing from risk to reward. The unknown cost to acquire a new customer is many times the first dominio to fall in the train of marketing failure and cash burn.