Tag Archives: Marketing

What is the Cost of a New Customer?

By Kevin D. Lyons | Published: September 12, 2011
It is surprising how many business owners, CEOs, marketers, and start-up founders I talk to that do not know what the cost of a new customer is. Customer Acquisition Cost should be the genesis of every new customer oriented marketing effort you do. Just the knowledge of the existence of Customer Acquisition Cost can start shifting marketing from risk to reward. The unknown cost to acquire a new customer is many times the first dominio to fall in the train of marketing failure and cash burn.
Posted in Advertising, Marketing | Also tagged , | 2 Comments

Anatomy of Mashable’s #MashableSummit Hashtag

By Kevin D. Lyons | Published: June 9, 2010
On Tuesday, June 8, 2010 Mashable in partnership with CNN and in celebration of Internet Week New York held Mashable Media Summit 2010. I was unable to attend in person but enjoyed a full day of amazing content through Mashable’s generous live stream of the Summit on Livestream. Watching the stream was a treat but […]
Posted in Events, Featured, Social Media | Also tagged , , , , | 5 Comments

Foursquare Check-ins: The Low-Hanging Fruit

By Kevin D. Lyons | Published: May 19, 2010
Just as trees falling in the woods with no one around to hear there are millions of Foursquare check-ins that no one is listening to. In an economy where brands have to get scrappy to preserve brand loyalty and nurture the lifetime value of a customer there sure is a lot of low-hanging fruit left […]
Posted in Featured, Foursquare, Marketing, Social Media | Also tagged , , | 3 Comments

5 Steps to Bring Foursquare Check-Ins to Your Door

By Kevin D. Lyons | Published: May 6, 2010
Foursquare is a free location based social network and online game that uses mobile phones to allow you to “check in” to locations around the world. You can allow friends in your Foursquare social network to be notified of the locations you check in to as well as see where they have visited. As you […]
Posted in Foursquare, Marketing | Also tagged , | Leave a comment