Author Archives: Kevin D. Lyons

What is the Cost of a New Customer?

It is surprising how many business owners, CEOs, marketers, and start-up founders I talk to that do not know what the cost of a new customer is. Customer Acquisition Cost should be the genesis of every new customer oriented marketing effort you do. Just the knowledge of the existence of Customer Acquisition Cost can start shifting marketing from risk to reward. The unknown cost to acquire a new customer is many times the first dominio to fall in the train of marketing failure and cash burn.
Posted in Advertising, Marketing | Tagged , , | 2 Comments

10 Tools that Keep the Virtual Lyons Den Tame

Since 2008 I have been fulfilling my dream of returning to my entrepreneurial roots after spending nearly a decade behind an executive desk. One of the core desires of this dream was to have the ability to work from anywhere to enable more time with my family and increased flexibility for travel.  Read more...
Posted in Featured, Tools | Tagged , , , , , | 1 Comment

Anatomy of Mashable’s #MashableSummit Hashtag

On Tuesday, June 8, 2010 Mashable in partnership with CNN and in celebration of Internet Week New York held Mashable Media Summit 2010. I was unable to attend in person but enjoyed a full day of amazing content through Mashable’s generous live stream of the Summit on Livestream. Watching the stream was a treat but […]
Posted in Events, Featured, Social Media | Tagged , , , , , | 5 Comments

Using Social Media to Weather the Storm during Hurricane Season

Unless you are living under a rock (or on top of one far away from a coastline) you are probably aware that Hurricane season begins on June 1st. In a perfect world anyone living within a region that is threatened by hurricanes would take the week before the start of hurricane season to prepare for […]
Posted in Foursquare, Social Media | Tagged , , , , , , | 6 Comments

Foursquare Check-ins: The Low-Hanging Fruit

Just as trees falling in the woods with no one around to hear there are millions of Foursquare check-ins that no one is listening to. In an economy where brands have to get scrappy to preserve brand loyalty and nurture the lifetime value of a customer there sure is a lot of low-hanging fruit left […]
Posted in Featured, Foursquare, Marketing, Social Media | Tagged , , , | 3 Comments

13 Ways to Grow Your Business on the Internet

It’s time to stop considering using the Internet to grow your business and start implementing. Businesses delay embracing ecommerce, online marketing, and social media due to lack of knowledge and overwhelming streams of information with no clear starting point. Here are 13 ways you can grow your business on the Internet starting with the basics. […]
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5 Steps to Bring Foursquare Check-Ins to Your Door

Foursquare is a free location based social network and online game that uses mobile phones to allow you to “check in” to locations around the world. You can allow friends in your Foursquare social network to be notified of the locations you check in to as well as see where they have visited. As you […]
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5 Tips for Thriving in Social Media

Here are 5 simple and effective tips for developing a rich social media experience for you and your business. Post at least one comment per day to your micro-blog sites like Twitter, Facebook, your Facebook Fan Page, etc.  Read more...
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9 Keys to Making Live Events Social Media Friendly

I love all aspect of events including concept development, community building, marketing, monetizing, praying for butts-in-seats, production, and sometimes it’s great just being an attendee.  Making events social media friendly adds a new depth of experience for attendees, naturally develops a community environment. Attending an event without a hashtag associated with it after experiencing this […]
Posted in Events, Social Media | Tagged , , , | 3 Comments