What is the Cost of a New Customer?

By Kevin D. Lyons | Published: September 12, 2011

Photo Credit: http://www.flickr.com/photos/amagill/ Andrew Magill

What does it cost to get a new customer?  How much does it cost to get 50 people to attend my webinar? How much do real ‘likes’ cost me on my Facebook page?  I want to have 1,000 people attend my seminar, what does it cost?

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Posted in Advertising, Marketing | Tagged , , | 2 Comments

10 Tools that Keep the Virtual Lyons Den Tame

By Kevin D. Lyons | Published: November 17, 2010

Since 2008 I have been fulfilling my dream of returning to my entrepreneurial roots after spending nearly a decade behind an executive desk. One of the core desires of this dream was to have the ability to work from anywhere to enable more time with my family and increased flexibility for travel.

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Posted in Featured, Tools | Tagged , , , , , | 1 Comment

Anatomy of Mashable’s #MashableSummit Hashtag

By Kevin D. Lyons | Published: June 9, 2010

http://mashable.com/wp-content/uploads/2010/04/media_summit_logo_350.jpgOn Tuesday, June 8, 2010 Mashable in partnership with CNN and in celebration of Internet Week New York held Mashable Media Summit 2010. I was unable to attend in person but enjoyed a full day of amazing content through Mashable’s generous live stream of the Summit on Livestream. Watching the stream was a treat but engaging with the 1,000+ other viewers on Twitter was like a full scale dessert bar.

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Posted in Events, Featured, Social Media | Tagged , , , , , | 5 Comments

Using Social Media to Weather the Storm during Hurricane Season

By Kevin D. Lyons | Published: May 29, 2010

Unless you are living under a rock (or on top of one far away from a coastline) you are probably aware that Hurricane season begins on June 1st. In a perfect world anyone living within a region that is threatened by hurricanes would take the week before the start of hurricane season to prepare for the worst and hope for the best. This customary week has been sanctioned “Hurricane Preparedness Week” by NOAA (National Oceanic and Atmospheric Administration). NOAA’s goal for Hurricane Preparedness Week is to inform the public about the hurricane hazards and provide knowledge which can be used to take ACTION. NOAA instructs that you should be able to answer the following questions BEFORE a hurricane threatens:

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Posted in Foursquare, Social Media | Tagged , , , , , , | 6 Comments

Foursquare Check-ins: The Low-Hanging Fruit

By Kevin D. Lyons | Published: May 19, 2010

Low-Hanging FruitJust as trees falling in the woods with no one around to hear there are millions of Foursquare check-ins that no one is listening to. In an economy where brands have to get scrappy to preserve brand loyalty and nurture the lifetime value of a customer there sure is a lot of low-hanging fruit left on the trees.

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Posted in Featured, Foursquare, Marketing, Social Media | Tagged , , , | 3 Comments

13 Ways to Grow Your Business on the Internet

By Kevin D. Lyons | Published: May 11, 2010

Free New Life Child Holding Green Plant Creative CommonsIt’s time to stop considering using the Internet to grow your business and start implementing. Businesses delay embracing ecommerce, online marketing, and social media due to lack of knowledge and overwhelming streams of information with no clear starting point. Here are 13 ways you can grow your business on the Internet starting with the basics.

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5 Steps to Bring Foursquare Check-Ins to Your Door

By Kevin D. Lyons | Published: May 6, 2010

Foursquare is a free location based social network and online game that uses mobile phones to allow you to “check in” to locations around the world. You can allow friends in your Foursquare social network to be notified of the locations you check in to as well as see where they have visited. As you travel across town or around the world the game aspect of Foursquare rewards you with points, badges, and some friendly competition between you and your friends. You can become the Mayor of any location you visit or oust the seated Mayor of that location.

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5 Tips for Thriving in Social Media

By Kevin D. Lyons | Published: May 4, 2010

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Here are 5 simple and effective tips for developing a rich social media experience for you and your business.

  1. Post at least one comment per day to your micro-blog sites like Twitter, Facebook, your Facebook Fan Page, etc.
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9 Keys to Making Live Events Social Media Friendly

By Kevin D. Lyons | Published: March 25, 2010

I love all aspect of events including concept development, community building, marketing, monetizing, praying for butts-in-seats, production, and sometimes it’s great just being an attendee.  Making events social media friendly adds a new depth of experience for attendees, naturally develops a community environment. Attending an event without a hashtag associated with it after experiencing this new dimension is like watching black and white TV on a tube with no remote. I’m spoiled on HD.

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Posted in Events, Social Media | Tagged , , , | 3 Comments